The backlash comes after their winter campaign this year commemorates the Christmas Day truce between German and English soldiers in WWI.
Sainsbury's Christmas campaign this year depicts the famous Christmas day truce between German and English soldiers 100 years ago.
However, Sainsbury's are being accused of hypocrisy because of their plans to demolish a rugby stadium built in memory of rugby players who died in WWI.
Getty Images / Ben Hoskins
In a statement given the to The Sunday Times (paywall link), Diana Scrafton, the organiser of TRASHorfield, the group fighting against the proposed superstore, said:
While the nation watches the emotion-packed advert, the days are numbered for Bristol's largest war memorial."
This inspiring and poignant sports-ground tribute to 300 soldier-sportsmen who played the 'Greater Game' is to be demolished by Sainsbury's and replaced by a giant superstore
How can Sainsbury's do this in the centenary years of the Great War while exploiting the pathos of the Christmas Truce in 1914? Are the trenches of the western front to be memorialised as chilled food aisles? Will the tills fall silent on Remembrance Day?
A petition has been started to stop development on the ground.
Comments below the petition included:
"Sainsbury's should be utterly ashamed of themselves! I am repulsed at their audacity and will never spend another penny at their stores!!"
"Because I think it is the wrong place for a large store and respect will be lost for those who lost their lives."
"Firstly, there are so many Sainsbury's outlets, I can't see why they need another one, particularly bearing in mind what they are going to demolish a war memorial, which is completely unacceptable."
via on BuzzFeed
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