Skeptics used to say black girls “didn’t buy” foundation. Explain that to these beauty empires.
Beauty historians are quick to talk about how Estee Lauder, Charles Revson, and Helena Rubenstein changed the realm of beauty . But the first self-made millionaire in America was Madame C.J. Walker, who created hair products for African American hair.
Here's a picture of her around 1916 driving her car, being a millionaire with her girls, NBD. Her products are still available, by the way.
New York Daily News Archive / Getty Images
Black Opal Beauty make some of the best foundation sticks out there.
These foundation sticks are in the kit of nearly every makeup artist we work with at BuzzFeed — the shade range is great for women of color. It's a velvet finish somewhere between matte and dewy and looks great year round, regardless of the weather. They're also super affordable, at less than $10 a pop. They have other foundation types that vary in coverage, but not in quality: all tops on that front.
Danielle Gray / Via thestyleandbeautydoctor.com
Fashion Fair was one of the first, and remains one of the best, black owned beauty companies in the world.
It was founded by Eunice W. Johnson, the creator of the Ebony Fashion Fair, with her husband John H. Johnson, the publisher of Ebony and JET magazines. The Ebony Fashion Fair was this amazing celebration of African American women who got to walk the runways in designs by Vivienne Westwood, Dior, and more. Johnson noticed that models in the fair were mixing foundations to achieve their own shade, so she created this line to better serve the women in her life. It started off as a mail-order company and grew exponentially to what it is today.
Fashion Fair / Via fashionfair.com
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